Huffington Post- Last we heard, shapewear for men was really taking off…for guy’s top-halves. The New York Times ran an article in May about the popularity of slimming undershirts for men. But what about power panties…for dudes? British department store Marks & Spencer is all over it. The chain has created “bum lift” underwear and “frontal enhancement” pants that will hit shelves October 15 priced at $15 to $25. True, they’re not the first products of their kind, but they seem to be the first ones backed by a major chain.  The head of Marks & Spencer men’s underwear Dave Binns told the Daily Mail, “Our technologists have worked hard to engineer two styles that are comfortable to wear and that give real results. These pants provide a real confidence boost for men and we think they will prove popular with our customers.”  Marks & Spencer posted promotional pics on its Facebook account. From left to right: a guy in regular underwear, a guy in “frontal enhancement” pants and a guy in “bum lift” underwear.

Uhh… is this how guys feel about padded and push-up bras?  Like you’ve just been tricked into thinking a chicks got giant funbags and then they get naked and you realize they have more like hackey sack sized fun bags?  Because this isn’t cool.  First of all, these things don’t really appeal to me because I don’t usually check out dudes asses/packages unless they’re wearing like a unitard, it’s not really where my eyes go.  Am I right?  Like I can’t even think of a time where I was out and was like, oh that guy’s got a great ass and a huge package.  Plus package size isn’t really a big deal because they could just be a grower which is always fun.  Second, is this product supposed to for gay dudes?  Because I think that’s their market right there, well gay dudes and Europeans.  Those are pretty much the only people that should be buying these, straight American dudes please, just don’t do it.  All I know is that if I ever found a pair of these in a dudes room I would be disgusted.  I heckle him for wearing J-Lo’s butt pads and tell them to grow a bigger dick and do some squats and quit being an insecure little bitch.