So ever since the awesome Valentines Day sign, I’ve been paying more attention to what Sav-Mor Liquors has to say about life (or in this case Sav-Mor Liq, keepin it hood as always).  Solid advice right here folks.

The other thing I appreciate going on here is that Sav-Mor liquors doesn’t give two flying majestic angora rabbits about being professional with their signs.  Pictures of their signs were super popular Reddit for Christ’s sake, that’s some serious viral advertising right there that money can’t buy.  I mean I went to college, I was told over and over again that you basically have to look, talk, and act like a business robot in order to be successful in life.  You want people to take you seriously.  You need to delete your Facebook account or any evidence on the interwebs that you’re an actual human being before you apply to jobs, and you need to do things like “network” and act like you’re already a big deal.

Fuck that noise.  Advertising 101: if you put up a sign that makes me laugh, I’m going to buy a 30 of Bud Light from your store every time I drive by.  Yeah maybe a liquor store is a little different than other kinds of sales and what not, and maybe if you’re trying to work your way up to the corner cubicle in your jail of an office it’s smart to act like a robot and make sure you don’t have 1000 inappropriate google search results when someone looks up your name (like some of us do).  But you know what?  That’s super fucking boring.  Why anyone wants to live their life that way is beyond me.  I’d rather make fucking friendship bracelets in Mexico before people take me “seriously.”  It’s just not my style.  It’s just good to know if I ever owned a store in the hood I could run everybody else out of town with my witty street signs of hilarity.  Kind of like how the homeless people with funny signs about needing money for karate lessons because ninjas stole their family dominate the pan-handling business.  Some combination of those two scenarios tells me I’m going to be just fine.